A wholesale catalogue that starts with search
APEC AUTO is a wholesale platform shipping auto parts from Dubai worldwide. Nobody arrives here to browse: the buyer has a part number and needs the price and delivery terms within seconds.
Where we started
A wholesale buyer does not browse the catalogue
Buying auto parts works differently. The buyer either has an exact part number or wants a cheaper analog. If search is not on the first screen, they go to another site.
- The catalogue is enormous: walking through categories makes no sense
- Price depends on delivery terms — that has to be known in advance
- Buyers come from many countries; currency and terms must be unambiguous
- For a new customer the question of trust stays open
Search and delivery terms — in the header
The search field sits next to the logo, in the most visible spot on the page. Beside it the "search analogs" checkbox, below it the delivery basis. The buyer reaches the answer without three extra steps.
- Analog search turns on with a single checkbox
- The delivery basis is kept in the header and drives the price
- The cart and the currency stay in view
- The news block works on trust: alliance membership, trade shows
- Live chat — a question and its answer never leave the page
How the site looks
Home page and search
Three layers in the header: sections and the account on top, the logo with search in the middle, the delivery basis below. The phone number sits at the right edge — in B2B a call is still the main channel.
- The "Search analogs" checkbox lives inside the search field
- The hero carries a warehouse photo and a news slider — five slides
- Three latest items in the right column plus "see all news"
- Three blocks below: supply, quality and assortment
On a phone
On a phone the first thing you see is still search. Sections collapse into a burger, but the search field and the delivery basis stay on screen: the buyer needs both every time.
- Logo centred, account and cart on the right
- Search and basis are inseparable from the header
- The news slider gets arrows sized for a thumb
- The chat button floats above the content
What changed
The buyer types the part number on the first screen — no browsing required.
With the delivery basis selected, the price becomes unambiguous.
News about the international alliance and trade shows sits on the home page.
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